On this day . . . . . . . 

CREAM is formed 

On this day in music history: July 16, 1966 - The legendary rock band Cream officially forms in London, UK. Drummer Ginger Baker asks guitarist Eric Clapton to join his new group after seeing him play with John Mayall’s Bluesbreakers. Clapton agrees to join only if Baker hires his former band mate bassist Jack Bruce. Baker and Bruce were known to have had a very volatile relationship, having had on stage fist fights (in their previous band Powerhouse) with Baker even pulling a knife on Bruce, which drives him out of that band. The two put their differences aside when they realize the immediate chemistry between the three when they play together. The band play their first gig thirteen days later at The Twisted Wheel in Manchester. Within a couple of weeks, Cream enter the recording studio to begin work on their debut album “Fresh Cream” which is released in December of 1966 in the UK, and January of 1967 in the US.

and we bought all of it . . . . . . hook line a sinker and spoonful

given the fuss about the song by Willie Dixon you decide what it's about after realising all three members of CREAM struggled with addiction to heroin . . . . . . . 

"Men lies about that spoonful, some of them dies about that spoonful

Some of them cries about that spoonful, but everybody fight about that spoonful"

thanks to Jeff Harris' Behind The Grooves