Now we're talking........faith restored in young folk Jack White keeps on keeping on.....this just in from Big O...........of course
March 20, 2013 – 5:36 pm
Owns a record store? CHECK. Heads a record label? CHECK.
Makes all kinds of records? CHECK. We can think of no one better to fly
the flag for Record Store Day 2013, can you? Let’s let Ambassador Jack
White speak for himself, both on video and in his official Ambassadorial
quote.
Years
ago someone told me that 1,200 high school kids were given a survey. A
question was posed to them: Have you ever been to a stand-alone record
shop? The number of kids that answered “yes” was… zero.
Zero? How could that be possible? Then I got realistic and thought to
myself, “Can you blame them?” How can record shops (or any shop for
that matter) compete with Netflix, TiVo, video games that take months to
complete, cable, texting, the Internet, etc. etc?
Getting out of your chair at home to experience something in the real
world has started to become a rare occurrence and, to a lot of people,
an unnecessary one. Why go to a bookstore and get a real book? You can
just download it. Why talk to other human beings, discuss different
authors, writing styles and influences? Just click your mouse.
Well, here’s what they’ll someday learn if they have a soul; there’s
no romance in a mouse click. There’s no beauty in sitting for hours
playing video games (anyone proud of that stop reading now and post your
opinion in the nearest forum). The screen of an iPhone is convenient,
but it’s no comparison to a 70mm showing of a film in a gorgeous
theater. The Internet is two-dimensional… helpful and entertaining, but
no replacement for face-to-face interaction with a human being. But we
all know all of that, right? Well, do we? Maybe we know all that, but so
what?
Let’s wake each other up.
The world hasn’t stopped moving. Out there, people are still talking
to each other face-to-face, exchanging ideas and turning each other on.
Art houses are showing films, people are drinking coffee and telling
tall tales, women and men are confusing each other and record stores are
selling discs full of soul that you haven’t felt yet.
So why do we choose to hide in our caves and settle for replication?
We know better. We should at least. We need to re-educate ourselves
about human interaction and the difference between downloading a track
on a computer and talking to other people in person and getting turned
onto music that you can hold in your hands and share with others.
The size, shape, smell, texture and sound of a vinyl record; how do
you explain to that teenager who doesn’t know that it’s a more beautiful
musical experience than a mouse click? You get up off your ass, you
grab them by the arm and you take them there. You put the record in
their hands. You make them drop the needle on the platter. Then they’ll
know.
Let’s wake each other up.
As Record Store Day Ambassador of 2013, I’m proud to help in any way I
can to invigorate whoever will listen with the idea that there is
beauty and romance in the act of visiting a record shop and getting
turned on to something new that could change the way they look at the
world, other people, art, and ultimately, themselves.
Let’s wake each other up.
-
Jack White
Update: As the most excellent photographer, muso and blog follower JohnnyC (see there ARE some! ....well one! ED) he dropped
by to posit a thought, I thought I would reciprocate and ensure his link got featured
Check out Southsea's exceptional Pie and Vinyl
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