America didn't take to the Beatles straight away and their first single that couldn't get a major deal was released on Swann a small independent label! They didn't have as much success at all and had only charted with 'From Me to You' for three weeks earlier in '63. But then something happened and it exploded! Largely the power of television. Released initially in Aug 1963 in the UK The single set several British sales records. It entered the charts on 31 August and remained in the charts for 31 consecutive weeks, 18 of those weeks in the top three (including every week of the months of September, October, November and December 1963). During that period, it claimed the ranking of number one on 14 September, stayed number one for four weeks, dropped back to the top three, then regained the top spot for two weeks starting on 30 November. This re-gaining of the top spot was very unusual at the time Beatles mania only really kicked in a year later and the rest is history and the re-release on Swann made it into the chart for five weeks at no 2 after appearing on the Ed Sullivan show.  Go figure . . . . . . .as they say

On this day in music history: September 16, 1963 - “She Loves You” by The Beatles is released in the US. Written by John Lennon and Paul McCartney, it is the band’s third single to be released in the US. The single is issued on Philadelphia, PA based indie label Swan Records after both Capitol and Vee Jay Records pass on releasing it, in spite of it going straight to the top of the UK singles charts. At first the single receives only minimal exposure and bubbles under the charts. After the band breaks through with “I Want To Hold Your Hand a few months later, Swan reissues "She Loves You” in January of 1964 (with some copies packaged with a picture sleeve), and it re-enters the chart hitting number one on the Hot 100 on March 21, 1964. Just after the second release of “She Loves You”, Swan Records also releases “Sie Liebt Dich”, a re-recording of the song made specifically for the German language record market, at the request of EMI Records subsidiary Odeon Records. This version is recorded on January 29, 1964 at EMI Pathe Marconi Studios in Paris during the same recording session that produces a German language version of “I Want To Hold Your Hand” (“Komm Gib Mir Deine Hand”), and the basic track for “Can’t Buy Me Love”. Though unlike the other version of “Hand” which uses the instrumental track copied from the original four-track master, it is necessary to also re-cut the instrumental track for “She Loves You”/“Sie Liebt Dich” since the original two-track master tape of “She Loves You” recorded in July of 1963 was wiped after the mono mix was prepared. “Sie Liebt Dich” stalls at #97 on the Hot 100 on June 27, 1964.
thanks to Jeff Harris' wonderful blog . .